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About Britax

At Britax we’re convinced we have the best job in the world— helping parents enjoy every twist and every turn that is the amazing journey of ‘parenthood’. We believe that becoming a ‘parent’ is really about becoming yourself! We also believe family life should be lived without limits: a world where parents are free to be themselves and children are free to grow, develop and explore with confidence.

Whatever way, whatever you decide, it's up to you! We are here to celebrate the journey with you and this is why all of our products are designed to make things possible so you feel free to live family life your own way!

We are highly committed to one thing and one thing only— keeping your family safe as you grow!

And, we think it’s our responsibility to make this happen:

By driving safety standards to ensure children have never been better protected on the move.

By pushing boundaries in smart design to make life in motion run smoothly.

By going above and beyond testing our products.

By being safety leaders.

By being there for you during all your firsts.

In short, we love what we do! We’ve been doing it for a long time but nevertheless it still makes us get out of bed every morning with a glint in our eye and a spring in our step. We ultimately hope we can help you live family life your way.

GOING BEYOND

We are passionate about what we do. We know that a lot of responsibility sits on our shoulders—the responsibility of keeping your loved ones safe on the move and that is why we will never, ever, be happy with ‘good enough’. We will always go far beyond what’s required and won’t stop until we’ve achieved what’s safest for your child.

 

We treat industry standards as a minimum. We insist on going further to test our products in the toughest of real life situations. This means we don’t just comply with the latest safety standards, but champion even safer standards. That means doing what is right—not what is easiest.

 

We test a seat. We test it differently.

We buckle. We unbuckle. And we repeat 50,000 times.

We research. We continue to research.

 

The child mobility safety and using this research to constantly improve and innovate.

 

5 WAYS WE KEEP CHILDREN SAFE

  1. ISOFIX
  2. SIDE IMPACT INNOVATIONS
  3. REARWARD FACING FOR LONGER
  4. IN-BUILT HARNESS FOR LONGER
  5. SLIDEGUARD TO PREVENT SUBMARINING

 

FIRSTS

First smiles. First steps. First night without waking. We know there’s absolutely nothing like the first time.

 

In fact, firsts are pretty important for the team here at Britax too. Firsts are our way of pushing boundaries so that you can live family life on your own terms—the way you choose to do so. Tackling design challenges that haven’t been solved before. Driving standards to make our world a safer place for children to travel.

 

Like the E-BRAKE STROLLER— the world’s first stroller with a touch-sensitive handle that detects physical contact withthe stroller and automatically brakes the moment you let go— giving parents the ‘ultimate peace of mind’.

ISOFIX, that’s another first we’re proud of. The first – and still the only – global standard for car seat installation. Invented by us in collaboration with Volkswagen in 1997 to give parents a simpler way to install their car seats.