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Our Graphene™ WINS Gold!

May 21, 2018

The winners of Australia's Good Design Awards, the highest honour for design innovation in Australia, were announced at the Sydney Opera House on 17 May at the 60th Annual Good Design Awards Ceremony.

GRAPHENE Convertible Car Seat received a prestigious Good Design Award® Gold Winner in the Product Design category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia¹s most prestigious Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the market, excellence in architectural design, digital and communication design and reward emerging areas of design including business model innovation, social impact and design entrepreneurship. 

The Good Design Awards Jury commented - "A professionally designed product embedded with clever safety features that solves a number of problems inherent with other car seats in this space. Every detail of this product has been very carefully thought through and it is clear that the design team have a solid understanding of their end users. The ability to fit this seat into narrow and compact areas without any compromise in safety is super clever and solves a real problem for parents or caregivers with small to medium sized cars who need to transport up to three children. Britax continues to set the gold standard for good design and this product is another shining example of great design that ticks all the boxes and adds a few more. Well done." 

The 60th Anniversary Good Design Awards attracted a record number of entries. From the 536 innovative designs, only 260 projects were selected to receive the coveted Good Design Award®. 

The winners were presented with the new sustainably designed Good Design Award trophy in Sydney. Special guest, Jan Utzon (son of Jorn Utzon, who designed the Sydney Opera House) presented the Good Design Award® of the Year on stage and congratulated all of the 2018 Winners.

Winners of the Good Design Awards will be showcased to the general public during Vivid Sydney, the world's biggest festival of light, music and ideas in Sydney from 25-27 May 2018 at the Overseas Passenger Terminal, Circular Quay.