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Britax Safe-n-Sound b-grow ClickTight wins at the Good Design Awards

October 13, 2021


Britax Safe-n-Sound b-grow car seat Recognised in Australia’s International Good Design Awards for Design Excellence.

The winners of Australia’s peak international design awards were announced today during the 2021 Good Design Awards Week. The Good Design Awards are the highest honour for design and innovation in the country and reward projects across 12 design disciplines and 30 subcategories.   

Britax Safe-n-Sound b-grow car seat received a prestigious Good Design Award Winner Accolade in the Product Design category in recognition for outstanding design and innovation.


The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, precinct design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the Next Gen category.

The 2021 Good Design Awards attracted a record number of submissions with 933 design projects evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes good design, design innovation and design impact. Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.


The Good Design Awards Jury commented: “The B-Grow child seat is a combination of unique and well resolved solutions packaged into a seat that lasts 8 years. The designers deserve big ticks for safety, ease of use, value for money and longevity. The well thought-through and substantive partnership between design and engineering also ensures the car seat is soft and friendly child car seat. The solid build and well designed buckles are great added features for safety.”

 Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.”

 “The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing,” Dr. Gien went on to say.


Project Details

Project Title: Britax Safe-n-Sound b-grow car seat
Designed in: Australia

Project Description:
The new b-grow child seat uses the Britax patented ‘ClickTight’ technology to the largest “harnessed” child seat in the range. Combined with the Advanced Side Impact Collision technology and a newly patented harness adjustment mechanism, this Australian developed child seat is designed to grow effortlessly and keep children safer for longer.

Designed by:
Britax Australia

Commissioned by:
Britax Childcare Pty Ltd

 - ENDS –


About Good Design Australia and the Australian Good Design Awards
Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.


About BRITAX Australia.
Britax understands how to best protect your child and are continuously testing, researching and pushing the boundaries of safety standards in Australia. When it comes to child restraint safety, Britax is best. Just one of the reasons why: Britax is the only car seat brand in the Southern Hemisphere that own and operate their own crash test facility. Britax is committed to protecting your child right from their very first car ride home. Britax – keeping the adults of tomorrow, Safe n Sound today!


Britax – Life is a Journey. Start Safely!