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Britax Safe-n-Sound b-first ClickTight wins gold at the Good Design Awards

September 09, 2020


Britax Safe-n-Sound b-first ClickTight Wins Good Design Award Gold Accolade in Australia’s International Good Design Awards.

The winners of Australia’s peak international design awards – the highest honour for design and innovation in the country were announced today during the 2020 Good Design Week.

Britax Safe-n-Sound b-first ClickTight received a prestigious Good Design Award Gold Accolade in the Product Design Sport and Lifestyle category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia’s oldest and most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in good design and convince the Jury they are worthy of recognition at this level. The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.

Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.” “There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien. “Australia’s Good Design Award is more than a symbol of design excellence - it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien.


About Britax Safe-n-Sound b-first ClickTight

b-first ClickTight Installation System showcases a unique Australian patented technology, designed to provide effortless, secure installation with fewer steps, every time. Dealing with crash energy earlier, Advanced SICT combines advanced safety and freedom of space. Designed to reduce everyday misuse, offering overall increased protection, b-first offers parents safety and flexibility.

The Good Design Awards Jury praised Britax Safe-n-Sound B-First, commenting: “This is clearly a top-of-class baby car seat just from the appearance, and full of features to make use simple and intuitive and technically advanced. There are excellent design details: safe, secure and comfortable looking design. The simplicity of this car seat is conveyed by the use of colour and ease of access to fasten securely. Love the colour coding for seat belt positioning. ”


Britax – Life is a Journey. Start Safely!

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About BRITAX Australia.
Britax understands how to best protect your child and are continuously testing, researching and pushing the boundaries of safety standards in Australia. When it comes to child restraint safety, Britax is best. Just one of the reasons why: Britax is the only car seat brand in the Southern Hemisphere that own and operate their own crash test facility. Britax is committed to protecting your child right from their very first car ride home. Britax – keeping the adults of tomorrow, SafenSound today!