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2016 My Child Magazine Excellence Winners Announced!

June 06, 2016

The finalists for the 2016 My Child Magazine Excellence Winners have been announced and we are delighted that two of our products have come out with shining gold trophies. 

Gold winner for the Favourite Baby Safety Product is our Platinum PRO™ car seat. This is Britax Safe-n-Sound’s most advanced convertible car seat yet. With revolutionary head and torso Side Impact Cushion Technology (SICT™) which minimises impact forces providing your child the ultimate side impact protection. Thermo5™ high performance fabric with Bamboo Charcoal means your child will travel in quality and comfort. To find out more visit:  

Also, a gold winner for the Favourite Portable Chair was our Maxi Guard which has recently gone PRO. This is our Forward Facing Harnessed seat with Side Impact Cushion Technology (SICT™) and an inbuilt Hassle Free Harness™ suitable for growing children from approx. 6 months to 8 years.  To see more about this product visit:

Our Steelcraft Messina DLX Hi-Lo High Chair also won silver for Favourite High Chair. This high chairfeatures a 6-position height adjustable seat, allowing you to feed your baby either at the dining table or from the comfort of your own chair! See more at:

Other stand-out finalists include:

  • Favourite Baby Care – Steelcraft Denim Rocker
  • Favourite Baby Carrier – Britax Safe-n-Sound Unity NEOS
  • Favourite Pram – Steelcraft Strider Compact
  • Favourite Stroller – BOB Revolution PRO

We will continue to develop stand-out products that are considered ‘favourites’ by many Australian mum’s and dad’s all over the country!