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2016 Essential Baby Awards - Winners Announced!

September 29, 2016

The votes are in! Parents have had their say in Australia's largest parent-voted awards program - Essential Baby Awards, and we are pleased to announce that we made it to the winners podium!

The winning baby products of 2016 have all been tried and tested by thousands of parents and as a result are the must have items to put on your baby shopping list!


Britax Safe-n-Sound Millenia™

"As well as safety, parents also consider seat dimensions, comfort factor, and ease of use for the adult" - Essential Baby.

Our Millenia™ is every new parent’s hassle free travel companion (even on board an aircraft)! This best-selling child car seat has serious safety features and is designed with dual layer revolutionary Side Impact Cushion Technology (SICT™) which provides your child the ultimate side impact protection. The Britax Safe-n-Sound Millenia is also super deluxe thanks to the Thermo5™ high performance fabric covers! This fabric with Bamboo Charcoal means your child will travel in quality and comfort!

Steelcraft Strider Compact™

"A pram is one of the largest and most significant purchases new parents make, and it pays to get it right" - Essential Baby.

Parents see true value and continue to love and support our Steelcraft Strider Compact™.

With one or two child capacity, interchangeable seat, infant carrier and bassinet – makes it the perfect travel system stroller for both new or experienced mums.

Packed with features and accessories all in the one price tag – unbeatable value!