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Winners of 2012 ‘Most Popular Mother & Baby Brand in Australia’ - As voted by you!

We are pleased to announce that our Steelcraft brand has received most popular in their category for

Not only that, but Steelcraft is also the 2nd highest ranked brand for the entire site for 2012.

We thank all the passionate parents who supported our brands.


Winners of 2011 Kidspot ‘Best of Awards’

We are pleased to announce that our Safe-n-Sound’s Maxi Rider AHR and Steelcraft’s Strider PLUS
received best in their category Kidspot Awards.

Kidspot recognises the best products voted by Australian mums each year.
We thank all the passionate parents who supported our brands.

Safe-n-Sound Maxi Rider AHR Best Car Seat

Mums say, "I love how easy this seat is to install in the car and shift from car to car.
I am constantly getting comments from my two-year-old about how comfy the seat
is and how much he loves his new 'big boy' chair -
I will never look back after spending the money on this great product!"

Steelcraft Strider PLUS Best Stroller

Mums say, "I love the fact that this pram has a compatible capsule that clips straight into the frame.
It means it's easy to transfer my sleeping baby from the car into the pram without disturbing her."


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Britax Wins Two Australian Design Awards


On Friday 22nd July 2011, Britax continued with the tradition of being recognised for innovation and good design by winning two Australian Design Awards for the Safe-n-Sound Platinum AHR Air Cushion and Steelcraft Agile Travel System (Stroller and Infant Carrier).

Our innovative Platinum AHR Air Cushions are designed to minimise energy felt on a child's head, reducing crash forces to a safer level. Combined with our award winning AHR (Active Head Restraint) technology, a child's head is both cushioned and contained during a crash. 

The Australian Design Award Judges could not ignore the compact, mobile, light weight Steelcraft Agile Travel System. The light weight (7.5kgs), simple one-lift fold stroller makes it easy to tranport your child while out and about, and the infant carrier ensures your child's safety while travelling in the car.

What Are The Design Awards?
The Australian International Design Awards acknowledge excellence in Australian design and innovation across all industry sectors. This year the awards attracted a record 325 enteries across nine categories. For a product or service to qualify for the Design Award trademark, it must exceed the five criteria for good design. The Design Award Trademark represent's excellence in form, function, quality, safety, sustainability and innovation, the cornerstones of good design.
A History of Award Winning Designs
Round One Knockout as B-Agile Launches in USA

After the successful launch of the Agile Travel System in Australia, Britax
B-Agile has launched in the US throwing some punches!

Launched along with a clever and entertaining advert that draws inspiration from the all time classic movie - Rocky.

Click here for a copy of our Press Release